When businesses launch a content marketing strategy they need guidelines and answers to a very specific set of questions. StepWise enables businesses to get the answers they seek through analyzing competitors’ content marketing strategy. Once the analysis is complete companies are in a better position to generate a marketing strategy that will facilitate their business’ success. This strategy enables companies to identify stronger sales leads and increase sales of existing products or services.
Competitive analysis also helps a business to plan for gaps in the market, develop innovative products and identify opportunities to differentiate existing products/services to gain that elusive competitive edge.